Vision, Mission & Values


Rochester is one of the top 10 cities for individuals of African descent to live in, whereby their abilities/skills, contributions, and potential are recognized, celebrated, nurtured, and utilized in a fair and equitable manner.


Improve the quality of life for individuals of African descent, their families, and the overall Community in the Greater Rochester Metropolitan Area by providing direct resources in the areas of healthy living awareness, economic development, leadership development, and advancement of education, and act as a catalyst for the creation and development of a network of strategic partners focused on positively affecting their wellbeing.

Values, Principles & Guidelines

In pursuit of our Vision and Mission, we will operate in the following manner:

       + We shall strive to experience continuous growth in beneficial community services and financial resources.

+ We shall provide high quality services based on value to our stakeholders.

+ We shall operate as a team and act with mutual respect and concern for each other as human beings regardless of our status in life.

+ We shall maintain a team oriented environment that encourages prudent risk taking, innovation, and creativity with emphasis on learning from our experiences.

+ We shall operate our organization in a way that will encourage and recognize superior performance and thereby inspire others to maximize their human potential to achieve.

+ We shall work with our strategic partners as important members of our extended team in a fair and equitable manner.

+ We shall maintain a positive operating environment for all stakeholders engaged in our organization without regard to race, ethnic background, creed, color, gender, nationality, or sexual orientation.

+ We shall operate as a socially responsible community organization and work diligently to create a better Rochester for us to live in.

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Upcoming Events

  • 9
  • Sep

Recognition Program

6:00pm to 7pm Virtual Event

We plan to host this year’s Recognition Program / Virtual Event on Thursday, September 9, 2021. The program will be prerecorded starting at 7pm September 9th.

You can Join with us

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